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Argos
Arghost X LEGO
Argos
Arghost X LEGO

What

On Halloween we transformed Argos into ‘Arghost’, an event to launch LEGO’s ‘Hidden Side‘ augmented reality range.

How

We created an after-hours immersive ghost hunt experience led by professional ghost hunter Yvette Fielding which saw the eight LEGO Hidden Side sets come to life using AR technology.

Results

  • Sell out event
  • PR coverage in The Mirror, METRO, Daily Star, Campaign Live and inews
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Boots Gen Z Consumer Strategy

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Adidas Support Is Everything

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BBL CLB Interactive Rave

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Weezy Expansion

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Vodafone Festival Of Speed

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Adidas Superstar 50

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Reebok Zig Kinetica

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Beats By Dre x Anthony Joshua

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TAG Heuer x Premier League

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Maynard Bassetts Sweet Art Gallery

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Carlsberg ‘Off The Grid’ Pub

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