Argos
Arghost X LEGO
Argos
Arghost X LEGO
What
On Halloween we transformed Argos into ‘Arghost’, an event to launch LEGO’s ‘Hidden Side‘ augmented reality range.
How
We created an after-hours immersive ghost hunt experience led by professional ghost hunter Yvette Fielding which saw the eight LEGO Hidden Side sets come to life using AR technology.
Results
- Sell out event
- PR coverage in The Mirror, METRO, Daily Star, Campaign Live and inews
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