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Arghost X LEGO Arghost X LEGO

What

On Halloween we transformed Argos into ‘Arghost’, an event to launch LEGO’s ‘Hidden Side‘ augmented reality range.

How

We created an after-hours immersive ghost hunt experience led by professional ghost hunter Yvette Fielding which saw the eight LEGO Hidden Side sets come to life using AR technology.

Results

  • Sell out event
  • PR coverage in The Mirror, METRO, Daily Star, Campaign Live and inews

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.