ASICS
Win The Long Run
ASICS
Win The Long Run
A Global Activation Strategy For Marathon Runners
Objective
Cement ASICS as the authority within the running category and demonstrate how the brand’s unique technology can help runners ‘Win the Long Run’ – not just this race, but the next one and the next one.
Strategy
Shoes and tech are not enough. Mental strength is critically important to achieve goals. Building on the global positioning: ‘Win the Long Run’, we developed an integrated activation campaign to build on cultural heritage and credibility among run-lovers.
Campaign
Delivered across Europe the programme focused on providing runners with both physical and psychological tactics to run efficiently. An integrated social content programme in the months pre-race introduced the concept of running mantras, ASICS influencers shared their mantras and back stories and experiential activations in retail and at marathons encouraged and rewarded mantra use and sharing. Marathon expos offered mantra customisation of souvenir apparel as well as immersing visitors into the innovative world of ASICS design and tech with an experience to launch the new hero Metaride shoe.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | IRL Production | Social Content Creation | Brand Partnerships
Cosa Nuestra Cafe x Sony Music Cosa Nuestra Cafe x Sony Music
Audible Zen Carriage Audible Zen Carriage
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
