Audible
Zen Carriage
Audible
Zen Carriage
Objective
To showcase the diverse range of wellbeing content on Audible, the world’s number one audiobook platform.
Strategy
On Blue Monday, the day scientifically proven to be the most depressing day of the year, we designed a multi-sensory, immersive experience to demonstrate the transformative power of audio for commuters in London’s busiest station.
Campaign
We dropped a custom designed, zen train carriage onto the chaotic concourse in Kings Cross. Inspired by a scene from the Audible wellbeing ad, the carriage overflowed with wild cherry blossom, bursting through the doors and windows with a gentle and warm aesthetic in contrast to the cold, grey surroundings. The carriage became a beacon of calm and natural beauty in the busy station, while inside visitors were encouraged to clear their mind with a momentary audio respite as extracts from a range of relaxing, mindful content filled the space.
Insights + Strategy | Creative Concepting | Experience Design | IRL Production | Content Creation
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