BBL CLB
Interactive Rave
BBL CLB
Interactive Rave
A Game Changing Digital Entertainment Format Designed For The Pandemic
Objective
When the pandemic forced dancefloors, festivals and clubs to close their doors indefinitely, we knew we had to do something to support the industry, artists and sub-culture through this period of uncertainty.
Strategy
We wanted to create an immersive, interactive socially-distanced space to connect ravers virtually, allowing them to recreate a night out, whilst providing a continued platform for DJs and artists.
Campaign
Using our creative, production and entrepreneurial expertise, we designed and built an immersive digital platform that was part interactive film, part online escape room. Ravers followed the hero characters on a mission to find BBL CLB, a secret, underground rave operating (virtually) during lockdown. The hour-long immersive experience offered players a choice of storyline after each scene, and encouraged real-time SMS interaction with the characters, culminating in livestreamed headline DJ sets upon arrival. BBL CLB was critically acclaimed by Mixmag, Resident Advisor, GQ and Time Out, it also landed, and was further amplified by, brand partnerships with Reebok and Pioneer DJ.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Url Production | Social Content Creation | Talent Collaborations | Brand Partnerships
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