BBL CLB
Interactive Rave
BBL CLB
Interactive Rave
A Game Changing Digital Entertainment Format Designed For The Pandemic
Objective
When the pandemic forced dancefloors, festivals and clubs to close their doors indefinitely, we knew we had to do something to support the industry, artists and sub-culture through this period of uncertainty.
Strategy
We wanted to create an immersive, interactive socially-distanced space to connect ravers virtually, allowing them to recreate a night out, whilst providing a continued platform for DJs and artists.
Campaign
Using our creative, production and entrepreneurial expertise, we designed and built an immersive digital platform that was part interactive film, part online escape room. Ravers followed the hero characters on a mission to find BBL CLB, a secret, underground rave operating (virtually) during lockdown. The hour-long immersive experience offered players a choice of storyline after each scene, and encouraged real-time SMS interaction with the characters, culminating in livestreamed headline DJ sets upon arrival. BBL CLB was critically acclaimed by Mixmag, Resident Advisor, GQ and Time Out, it also landed, and was further amplified by, brand partnerships with Reebok and Pioneer DJ.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Url Production | Social Content Creation | Talent Collaborations | Brand Partnerships
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
