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Beats By Dre
x Anthony Joshua
Beats By Dre
x Anthony Joshua

Services & Marketing Campaign

What

Announce Anthony Joshua’s partnership with Beats by Dre to the world.

How

‘In Conversation With AJ’. An intimate conversation with Beats CEO Luke Wood and grime royalty, DJ Julie Adenuga. The up-close-and-personal event was live streamed globally on the hottest digital platform, HypeBeast.

Results

  • 170k live views
  • +6m archived views
  • Viewed in over 40 countries
  • 200 media and influencers attended the event

The Hype The Hype

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