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Beats By Dre
x Anthony Joshua
Beats By Dre
x Anthony Joshua

Services & Marketing Campaign

What

Announce Anthony Joshua’s partnership with Beats by Dre to the world.

How

‘In Conversation With AJ’. An intimate conversation with Beats CEO Luke Wood and grime royalty, DJ Julie Adenuga. The up-close-and-personal event was live streamed globally on the hottest digital platform, HypeBeast.

Results

  • 170k live views
  • +6m archived views
  • Viewed in over 40 countries
  • 200 media and influencers attended the event

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.