Experiential Event & Facebook Live Stream

Beats By Dre x Anthony Joshua Be Heard Campaign

We at Hyperactive like to think our campaigns pack a punch. So does our man Anthony Joshua, who packs a more devastating punch. 18 consecutive KO’s later and he is truly the undisputed IBF Heavyweight Champion of the World.

Its no surprise that the Beats by Dre crew identified the British boxing champ as one star they had to have in their new campaign, Be Heard, and chose the days after AJ’s latest victory to host an evening with him to talk to fans and media about their partnership.

Hyperactive and Pitch PR collaborated to produce ‘In Conversation With AJ’ hosted by Beats CEO Luke Wood and anchored by Beats 1 DJ and part of the Grime Royal Family, sister of Skepta and JME, Julie Adenuga.

200 lucky guests gathered at a secret London location to hear what AJ had to say about training, music and what it generally feels like to be the Hardest Man in the Universe, and to see The Belt up close.  The event was live streamed on Facebook with street culture dons, Hypebeast. Over 170k fans tuned in from around the world, and select influencers repackaged the video content which amassed thousands of views on YouTube.

The part we’re most proud of is the light speed at which it moved:  from initial brief to delivery in just 6 days. That is Hyperactive.