• About
  • Work
  • Clients
  • Blog
  • Contact

Myblu Launch Myblu Launch

Experiential Campaign

What

Encourage mass trial and consideration for the new MyBlu vape device and range of flavour pods.

How

A hyper-targeted activation plan in city centres across the UK, that featured pop-up coffee shops, festival partnerships and street team promotions with specialist retailers.

Results

  • Over 100 live event days¬†
  • +140k conversions
  • +60k trials
  • 46% trail-to-sale conversion rate

The Hype The Hype

Sign up for our fortnightly culture drop featuring stuff that you really need to know about.