Myblu Launch Myblu Launch
Encourage mass trial and consideration for the new MyBlu vape device and range of flavour pods.
A hyper-targeted activation plan in city centres across the UK, that featured pop-up coffee shops, festival partnerships and street team promotions with specialist retailers.
- Over 100 live event days
- +140k conversions
- +60k trials
- 46% trail-to-sale conversion rate