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Myblu Launch Myblu Launch

Experiential Campaign


Encourage mass trial and consideration for the new MyBlu vape device and range of flavour pods.


A hyper-targeted activation plan in city centres across the UK, that featured pop-up coffee shops, festival partnerships and street team promotions with specialist retailers.


  • Over 100 live event days¬†
  • +140k conversions
  • +60k trials
  • 46% trail-to-sale conversion rate

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