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Myblu Launch Myblu Launch

Experiential Campaign

What

Encourage mass trial and consideration for the new MyBlu vape device and range of flavour pods.

How

A hyper-targeted activation plan in city centres across the UK, that featured pop-up coffee shops, festival partnerships and street team promotions with specialist retailers.

Results

  • Over 100 live event days 
  • +140k conversions
  • +60k trials
  • 46% trail-to-sale conversion rate

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.