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nPower
#BlueGoGreen
nPower
#BlueGoGreen

Integrated Experiential, Influencer Partnership & Social Content

What

Kick start npower’s new ‘Go Green’ energy tariff.

How

A stunt that enlisted the band ‘Blue’, to change their name to ‘Green’ to convey npower’s environmental credentials. Lighthearted social content and a secret ‘comeback’ gig delivered real ‘buzz’ for the energy supplier.

Results

  • +50 organic influencer posts from the event
  • 42K Content views
  • National media coverage

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.