OK so if we’re totally honest Blue wouldn’t normally be on the Hyperactive office playlist, but this week we’ve been humming along to all their hits since we produced a private gig for them.
The legendary 00’s favourite, Blue this week rebranded as Green to promote Npower’s new sustainable energy tariff. In collaboration with Golin PR we produced what is being billed in the industry as ‘the comeback gig of the decade’.
To kick off the campaign the band started in a mockumentary where Antony’s ‘uncle’, their self-appointed new manager proposes the rebrand from Blue to Green, stating ‘Blue – people think sad & cold’. The film was posted on social and placed with media partners and has notched up over 1m views and shares.
Hyperactive produced an intimate private performance by Green, the band formerly known as Blue, at the legendary Proud Gallery in Camden. The production included full stage management, art direction and set design, installation of a bespoke sound solution and lighting design as well as running the high-end bar operation for 200 VIP guests including influencers and media.
The 60 minute set featured all the hits of the multi-platinum act, from ‘Sorry’ to ‘All Rise’ and closing with an almighty rendition of ‘One Love’. Competition winners were treated to a meet and greet with the band and also enjoyed celeb-spotting as Blue invited some of their more famous mates: Pussycat Doll Ashley Roberts, Kelly Brook, Spencer Matthews, Vogue Williams, Stacey Soloman as well as Love Island and Blazin’ Squad star Marcel Sommerville and his girlfriend Gabby Allen – all of whom were snapped by tabloid photographers and generated incremental media coverage to the already heavyweight campaign, launching N-Power’s Go Green product with a bang.
Check out the review in The Sun here