nPower
#BlueGoGreen
nPower
#BlueGoGreen
Integrated Experiential, Influencer Partnership & Social Content
What
Kick start npower’s new ‘Go Green’ energy tariff.
How
A stunt that enlisted the band ‘Blue’, to change their name to ‘Green’ to convey npower’s environmental credentials. Lighthearted social content and a secret ‘comeback’ gig delivered real ‘buzz’ for the energy supplier.
Results
- +50 organic influencer posts from the event
- 42K Content views
- National media coverage
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