Blu
Blutopia
Blu
Blutopia
What
Introduce UK festival goers to the range of Blu flavour variants. We called it Blutopia. A destination for sampling and entertainment at 3 festivals across the UK.
How
Inspired by a low-rise Cali motel, festival revellers could discover their own Blu worlds in one of the six immersive flavour rooms, from swinging like Miley on a Mango and Apricot wrecking ball to belting out ballads in the Cherry Crush karaoke room. DJ’s provided the soundtrack from dawn to dusk, making Blutopia the must visit festival party location.
Results
- 3 festivals
- 350,000+ OTS
- 55,000+ conversations
- 500,000+ social reach
Cosa Nuestra Cafe x Sony Music Cosa Nuestra Cafe x Sony Music
Audible Zen Carriage Audible Zen Carriage
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
