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Blu
Blutopia
Blu
Blutopia

What

Introduce UK festival goers to the range of Blu flavour variants. We called it Blutopia. A destination for sampling and entertainment at 3 festivals across the UK.

How

Inspired by a low-rise Cali motel, festival revellers could discover their own Blu worlds in one of the six immersive flavour rooms, from swinging like Miley on a Mango and Apricot wrecking ball to belting out ballads in the Cherry Crush karaoke room. DJ’s provided the soundtrack from dawn to dusk, making Blutopia the must visit festival party location.

Results

  • 3 festivals
  • 350,000+ OTS
  • 55,000+ conversations
  • 500,000+ social reach
Take A Time Out London!

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Nakheel x Harrods Pop Up

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Grey Goose Season Of Spritz

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17 Cosmetics Launch Campaign

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Kylie Cosmetics Seasonal Launches

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Most Wanted Wines Cultural Impact

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Boots Gen Z Consumer Strategy

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Adidas Empower Station

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Adidas Support Is Everything

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BBL CLB Interactive Rave

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Weezy Expansion

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Vodafone Festival Of Speed

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Adidas Superstar 50

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Reebok Zig Kinetica

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ASICS Win The Long Run

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Hunter x Glastonbury

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Blu Myblu Launch

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Beats By Dre x Anthony Joshua

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TAG Heuer x Premier League

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Maynard Bassetts Sweet Art Gallery

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Carlsberg ‘Off The Grid’ Pub

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