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Blutopia Blutopia

What

Introduce UK festival goers to the range of Blu flavour variants. We called it Blutopia. A destination for sampling and entertainment at 3 festivals across the UK.

How

Inspired by a low-rise Cali motel, festival revellers could discover their own Blu worlds in one of the six immersive flavour rooms, from swinging like Miley on a Mango and Apricot wrecking ball to belting out ballads in the Cherry Crush karaoke room. DJ’s provided the soundtrack from dawn to dusk, making Blutopia the must visit festival party location.

Results

  • 3 festivals
  • 350,000+ OTS
  • 55,000+ conversations
  • 500,000+ social reach

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.