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Boots Christmas Showcase 2019 Boots Christmas Showcase 2019

What

The Boots Annual Christmas Gift Edit is a one day showcase where media and influencers take a sneak peak at this year’s most anticipated Xmas gift range. As the number 1 high street destination for all things beauty, Boots brings together a selection of the hottest new products and brands and chose this event to launch Fearne Cotton’s new collaboration in a stylish and instagenic way.

How

Hyperactive developed premium, beauty-focused installations which showcased three product gifting categories in rich, vibrant surroundings with a dusting of Christmas. Invitees could indulge in complimentary beauty treatments and play on the festive prize grabber whilst sipping on sparkling cocktails and nibbling Scandinavian treats.

Results

  • 37 publications
  • 64 media appraisals
  • 150 attendees
  • 800+ social posts
  • 5m social reach (307% increase on 2018)

The Hype The Hype

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