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Boots
Christmas Showcase 2019
Boots
Christmas Showcase 2019

What

The Boots Annual Christmas Gift Edit is a one day showcase where media and influencers take a sneak peak at this year’s most anticipated Xmas gift range. As the number 1 high street destination for all things beauty, Boots brings together a selection of the hottest new products and brands and chose this event to launch Fearne Cotton’s new collaboration in a stylish and instagenic way.

How

Hyperactive developed premium, beauty-focused installations which showcased three product gifting categories in rich, vibrant surroundings with a dusting of Christmas. Invitees could indulge in complimentary beauty treatments and play on the festive prize grabber whilst sipping on sparkling cocktails and nibbling Scandinavian treats.

Results

  • 37 publications
  • 64 media appraisals
  • 150 attendees
  • 800+ social posts
  • 5m social reach (307% increase on 2018)
The Only 0.0 We Want

The Only 0.0 We Want The Only 0.0 We Want

Idris Elba ‘Knives Down’

Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’

Take A Time Out London!

Take A Time Out London! Take A Time Out London!

Most Wanted Wines Summer of Festivals

Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals

Nakheel x Harrods Pop Up

Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up

Grey Goose Season Of Spritz

Grey Goose Season Of Spritz Grey Goose Season Of Spritz

17 Cosmetics Launch Campaign

17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign

Kylie Cosmetics Seasonal Launches

Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches

Most Wanted Wines Cultural Impact

Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact

Boots Gen Z Consumer Strategy

Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy

Adidas Empower Station

Adidas Empower Station Adidas Empower Station

Adidas Support Is Everything

Adidas Support Is Everything Adidas Support Is Everything

BBL CLB Interactive Rave

BBL CLB Interactive Rave BBL CLB Interactive Rave

Weezy Expansion

Weezy Expansion Weezy Expansion

Vodafone Festival Of Speed

Vodafone Festival Of Speed Vodafone Festival Of Speed

Adidas Superstar 50

Adidas Superstar 50 Adidas Superstar 50

Reebok Zig Kinetica

Reebok Zig Kinetica Reebok Zig Kinetica

ASICS Win The Long Run

ASICS Win The Long Run ASICS Win The Long Run

Hunter x Glastonbury

Hunter x Glastonbury Hunter x Glastonbury

Blu Myblu Launch

Blu Myblu Launch Blu Myblu Launch

Beats By Dre x Anthony Joshua

Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua

TAG Heuer x Premier League

TAG Heuer x Premier League TAG Heuer x Premier League

Maynard Bassetts Sweet Art Gallery

Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery

Carlsberg ‘Off The Grid’ Pub

Carlsberg ‘Off The Grid’ Pub Carlsberg ‘Off The Grid’ Pub

The Hype The Hype

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