Boots
Christmas Showcase 2019
Boots
Christmas Showcase 2019
What
The Boots Annual Christmas Gift Edit is a one day showcase where media and influencers take a sneak peak at this year’s most anticipated Xmas gift range. As the number 1 high street destination for all things beauty, Boots brings together a selection of the hottest new products and brands and chose this event to launch Fearne Cotton’s new collaboration in a stylish and instagenic way.
How
Hyperactive developed premium, beauty-focused installations which showcased three product gifting categories in rich, vibrant surroundings with a dusting of Christmas. Invitees could indulge in complimentary beauty treatments and play on the festive prize grabber whilst sipping on sparkling cocktails and nibbling Scandinavian treats.
Results
- 37 publications
- 64 media appraisals
- 150 attendees
- 800+ social posts
- 5m social reach (307% increase on 2018)
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
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Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
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Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
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BBL CLB Interactive Rave BBL CLB Interactive Rave
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ASICS Win The Long Run ASICS Win The Long Run
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Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
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Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
