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Boots
Gen Z Consumer Strategy
Boots
Gen Z Consumer Strategy

Establishing Boots As An Authority In Premium Beauty For Gen Z

Objective

Establish Boots as the authority in high street beauty. Attract Gen Z consumers, shift brand perception and drive sales.

Strategy

Through strategic partnerships with hyper-relevant events and talent, define Boots’ authentic role at the heart of beauty culture, showcasing the unrivalled collection of brands and products to Gen Z audiences and positioning Boots as a premium beauty destination.

Campaign

Hyperactive brokered a multi-year partnership with Glamour Magazine’s Beauty Festival, building credibility with an established brand within beauty and providing access to Gen Z consumers through event and editorial collaborations. The Boots activation offered beauty fans immersive, educational and interactive brand showcases across the portfolio. Seasonal influencer showcases were a key driver to becoming the authority in high street beauty. We produced a series of events, where content and experiences were crafted to directly contribute to sales. By creating Instagenic and interactive experiences for guests, the content shared contributed to unprecedented demand for items that sold out each year.

40k Attendees
3 Festivals
12k Treatments
+100 Brand Partners
+ROI From Sales
30m Media Reach
+Impact Brand Tracker For Beauty
Increased Market Share For Beauty

Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | IRL Production | Social Content Creation | Talent Collaborations | Brand Partnerships

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Grey Goose Season Of Spritz

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17 Cosmetics Launch Campaign

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Kylie Cosmetics Seasonal Launches

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Adidas Empower Station

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Adidas Support Is Everything

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BBL CLB Interactive Rave

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Weezy Expansion

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Vodafone Festival Of Speed

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Adidas Superstar 50

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ASICS Win The Long Run

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Beats By Dre x Anthony Joshua

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TAG Heuer x Premier League

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Maynard Bassetts Sweet Art Gallery

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Carlsberg ‘Off The Grid’ Pub

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