Boots
Gen Z Consumer Strategy
Boots
Gen Z Consumer Strategy
Establishing Boots As An Authority In Premium Beauty For Gen Z
Objective
Establish Boots as the authority in high street beauty. Attract Gen Z consumers, shift brand perception and drive sales.
Strategy
Through strategic partnerships with hyper-relevant events and talent, define Boots’ authentic role at the heart of beauty culture, showcasing the unrivalled collection of brands and products to Gen Z audiences and positioning Boots as a premium beauty destination.
Campaign
Hyperactive brokered a multi-year partnership with Glamour Magazine’s Beauty Festival, building credibility with an established brand within beauty and providing access to Gen Z consumers through event and editorial collaborations. The Boots activation offered beauty fans immersive, educational and interactive brand showcases across the portfolio. Seasonal influencer showcases were a key driver to becoming the authority in high street beauty. We produced a series of events, where content and experiences were crafted to directly contribute to sales. By creating Instagenic and interactive experiences for guests, the content shared contributed to unprecedented demand for items that sold out each year.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | IRL Production | Social Content Creation | Talent Collaborations | Brand Partnerships
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