Boots
Glamour Beauty Festival
Boots
Glamour Beauty Festival
Experiential & Partnership Activation
![Boots-GBF-2019_2996](https://wearehyperactive.com/app/uploads/2019/04/Boots-GBF-2019_2996-1200x800.jpg)
What
Boots is having a facelift with an invigorating new brand identity in a push to encourage consumers to reappraise the brand, to reestablish themselves as the authority in the high street. By partnering with Glamour, Boots became the headline partner of the Glamour Beauty Festival and our role was to demonstrate their expertise within the ever evolving beauty category.
How
Hyperactive developed the ‘Boots Beauty Studio’ concept at the Festival – a vibrant and unexpected brand experience welcomed by consumers who had a sneak peek at the new brand identity. By recreating Boots’ ‘stores of the future’ the experience focused on expert guided trial and treatments, and beauty fans were pampered by the likes of Essie, Eylure, No7, Maybelline and many more.
Results
- Over 5k visitors
- In excess of 1200 treatments
- Positive ROI via sales
- +400 social posts
- Unprecedented organic influencer content
![5D3_5398](https://wearehyperactive.com/app/uploads/2019/04/5D3_5398-1200x800.jpg)
![GBF-Friday_1665](https://wearehyperactive.com/app/uploads/2019/04/GBF-Friday_1665-1200x800.jpg)
![GBF-Friday_1449](https://wearehyperactive.com/app/uploads/2019/04/GBF-Friday_1449-1200x800.jpg)
![The Only 0.0 We Want](https://wearehyperactive.com/app/uploads/2024/02/LFCCB23025-700x458.jpg)
The Only 0.0 We Want The Only 0.0 We Want
![Idris Elba ‘Knives Down’](https://wearehyperactive.com/app/uploads/2024/02/Idris-Elba-700x458.jpg)
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
![Take A Time Out London!](https://wearehyperactive.com/app/uploads/2023/09/Cadbury-Time-Out-at-Euston_046-700x458.jpg)
Take A Time Out London! Take A Time Out London!
![Most Wanted Wines Summer of Festivals](https://wearehyperactive.com/app/uploads/2023/09/DSC06781-700x458.jpg)
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
![Nakheel x Harrods Pop Up](https://wearehyperactive.com/app/uploads/2023/09/Nakheel-110-scaled-e1695897123173-700x458.jpg)
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
![Grey Goose Season Of Spritz](https://wearehyperactive.com/app/uploads/2023/04/GreyGoosePicnicOvers_0879-700x458.jpg)
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
![17 Cosmetics Launch Campaign](https://wearehyperactive.com/app/uploads/2023/04/PinPep_Boots_17_Launch_008-700x458.jpg)
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
![Kylie Cosmetics Seasonal Launches](https://wearehyperactive.com/app/uploads/2023/04/IMG_7339-700x458.jpg)
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
![Most Wanted Wines Cultural Impact](https://wearehyperactive.com/app/uploads/2023/04/highres_MostWantedWines_x_GettyImages_114-700x458.jpg)
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
![Boots Gen Z Consumer Strategy](https://wearehyperactive.com/app/uploads/2023/04/GBF-Friday_1449-700x458.jpg)
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
![Adidas Empower Station](https://wearehyperactive.com/app/uploads/2023/01/15_10_22_ADIDAS_HA_AY_-28-700x458.jpg)
Adidas Empower Station Adidas Empower Station
![Adidas Support Is Everything](https://wearehyperactive.com/app/uploads/2022/02/BD_Adidas_statues_Shot-1_033-700x458.jpg)
Adidas Support Is Everything Adidas Support Is Everything
![BBL CLB Interactive Rave](https://wearehyperactive.com/app/uploads/2022/02/BBL-CLB-CAMPAIGN-EXPERIENCE-AWARDS-700x458.jpg)
BBL CLB Interactive Rave BBL CLB Interactive Rave
![Weezy Expansion](https://wearehyperactive.com/app/uploads/2021/09/3-700x458.jpg)
Weezy Expansion Weezy Expansion
![Vodafone Festival Of Speed](https://wearehyperactive.com/app/uploads/2021/09/IMG_0960-700x458.jpg)
Vodafone Festival Of Speed Vodafone Festival Of Speed
![Adidas Superstar 50](https://wearehyperactive.com/app/uploads/2020/04/2020_ADIDAS_ASOS_LND_-852-700x458.jpg)
Adidas Superstar 50 Adidas Superstar 50
![Reebok Zig Kinetica](https://wearehyperactive.com/app/uploads/2020/04/2020_ASOS_REEBOK_JB_-246-700x458.jpg)
Reebok Zig Kinetica Reebok Zig Kinetica
![ASICS Win The Long Run](https://wearehyperactive.com/app/uploads/2019/04/IMG_0082-1-700x458.jpg)
ASICS Win The Long Run ASICS Win The Long Run
![Hunter x Glastonbury](https://wearehyperactive.com/app/uploads/2019/04/Hunter_Thumbnail-and-hero--700x458.jpg)
Hunter x Glastonbury Hunter x Glastonbury
![Blu Myblu Launch](https://wearehyperactive.com/app/uploads/2019/04/bdecb70a-341e-437c-abf2-74a5d661ee86-700x458.jpg)
Blu Myblu Launch Blu Myblu Launch
![Beats By Dre x Anthony Joshua](https://wearehyperactive.com/app/uploads/2019/04/Beats_Hero-700x458.jpeg)
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
![TAG Heuer x Premier League](https://wearehyperactive.com/app/uploads/2019/04/TAG_PT_Hero-700x458.jpg)
TAG Heuer x Premier League TAG Heuer x Premier League
![Maynard Bassetts Sweet Art Gallery](https://wearehyperactive.com/app/uploads/2019/04/Bassetts_Thumbnail-700x458.jpg)
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
![Carlsberg ‘Off The Grid’ Pub](https://wearehyperactive.com/app/uploads/2019/03/The_Carlsberg_Cabin_Hero-700x458.jpg)