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Boots x
Glamour Beauty Festival
Boots x
Glamour Beauty Festival

Experiential & Partnership Activation


Boots is having a facelift with an invigorating new brand identity in a push to encourage consumers to reappraise the brand, to reestablish themselves as the authority in the high street. By partnering with Glamour, Boots became the headline partner of the Glamour Beauty Festival and our role was to demonstrate their expertise within the ever evolving beauty category.


Hyperactive developed the ‘Boots Beauty Studio’ concept at the Festival – a vibrant and unexpected brand experience welcomed by consumers who had a sneak peek at the new brand identity. By recreating¬† Boots’ ‘stores of the future’ the experience focused on expert guided trial and treatments, and beauty fans were pampered by the likes of Essie, Eylure, No7, Maybelline and many more.¬†


  • Over 5k visitors
  • In excess of 1200 treatments
  • Positive ROI via sales
  • +400 social posts
  • Unprecedented organic influencer content


6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.