Boots
Glamour Festival Manchester
Boots
Glamour Festival Manchester
What
As the headline partner of the Glamour Beauty Festival in Manchester, Boots needed a high impact installation to demonstrate their authority in the premium beauty sector.
How
Hyperactive developed a Tokyo inspired beauty nirvana, featuring 19 of the freshest, cutting edge cosmetic brands who offered treatments, advice and giveaways to a beauty-obsessed audience. Pampering and indulgence was offered by the likes of Fenty, The Ordinary, Too Faced, Michael Kors, Josh Wood and many more, ensuring each guest left with their fill of exclusive new products.
Results
- Over 4,000 attendees across 2 days
- In excess of 2500 treatments
- Positive ROI via sales
- A monsoon of influencer social coverage
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
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Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
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Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
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Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
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Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
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