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Boots Glamour Festival Manchester Boots Glamour Festival Manchester


As the headline partner of the Glamour Beauty Festival in Manchester, Boots needed a high impact installation to demonstrate their authority in the premium beauty sector.



Hyperactive developed a Tokyo inspired beauty nirvana, featuring 19 of the freshest, cutting edge cosmetic brands who offered treatments, advice and giveaways to a beauty-obsessed audience. Pampering and indulgence was offered by the likes of Fenty, The Ordinary, Too Faced, Michael Kors, Josh Wood and many more, ensuring each guest left with their fill of exclusive new products.


  • Over 4,000 attendees across 2 days
  • In excess of 2500 treatments
  • Positive ROI via sales
  • A monsoon of influencer social coverage

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.