Experiential & Influencer Campaign
Position Boots as the ultimate Christmas gift destination, regardless of the recipient, and to land the campaign theme of ‘thoughtful gifting’.
A media and influencer showcase to promote the full range of Christmas gifts, encouraging attendees to select the most considered gifts for their loved ones. The event brought together over 20 brands, each with an interactive experience to demonstrate & educate on gifting their products.
- 172 attendees
- 120 media and influencers
- 5.9m earned reach across social media
- “The best Christmas event I have been to so far this year” @A_LittleObsessed