Carlsberg
‘Off The Grid’ Pub
Carlsberg
‘Off The Grid’ Pub
Changing Brand Perception With An Immersive Experience
Objective
Help to reposition the brand as being more premium and build a narrative based around the brand’s Danish heritage.
Strategy
Create an aspirational, Instagenic and newsworthy boutique experience that articulated the Danish concept, and cultural trend, of ‘hygge’ to the next generation of lager drinkers. Encourage UK beer fans to live the ‘Danish Way’ by enjoying hygge time with their nearest and dearest.
Campaign
The antithesis of the high street boozer, we created the ultimate beer retreat miles away from the daily hustle.The Carlsberg Cabin is the world’s first waterfall powered pub. Hidden in the depths of the Cornish countryside it is 100% off the grid, fully sustainable and available to book on AirBnB. However, to further further tap into Danish values we recruited a group of strangers via social media to come together as a team and build the cabin. The entire experience was captured for episodic social content.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | IRL + URL Production | Social Content Creation | Brand Partnerships
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
