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The Carlsberg
‘Off The Grid’ Pub
The Carlsberg
‘Off The Grid’ Pub

Experiential Pop-up


Encourage UK beer fans to live the ‘Danish Way’ by enjoying hygge time with their nearest and dearest.


The antithesis of the high street boozer, we created the ultimate beer retreat miles away from the daily hustle. The Carlsberg Cabin is the world’s first waterfall powered pub, hidden in the depths of the Cornish countryside. 100% off the grid, fully sustainable cabin available to book on AirBnB. Built by strangers and captured for unique social content.


  • 5.5m views by target audience
  • £15m PR value
  • 0ver 350 individual bookings
  • 98% occupancy rate via AirBnB

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.