Cadbury’s Time Out
Take A Time Out London!
Cadbury’s Time Out
Take A Time Out London!
A STUNT TO BRING TO REIGNITE THE BRAND AND ALIGN WITH NEW CAMPAIGN
Objective
Beating the Tuesday blues and escaping the daily grind during the morning commute, Cadbury’s tasked us with bringing new life to a standout activation where bystanders were surprised with a well deserved “time out” treat.
Strategy
We approached the task with stats to bring about a solution to make commutes that bit less stressful. With 70% of Brits revealing they need to take a breather when small moments of stress pile-on to an already busy day, we implemented a pit stop break in high footfall areas.
Campaign
Posted up at Euston and Victoria, offering commuters respite in a branded ‘Time to call out TimeOut’ van at Euston and Victoria station gifting the busy Londoners with a Cadbury’s TimeOut chocolate bar and a cup of tea.
Free drink and snack.
2 high footfall locations and 2 live days
485,000+ Impressions
6 national PR pieces
Insights + Strategy | Creative Concepting | Experience Design | IRL Production | Social Content Creation
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
