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Cadbury’s Time Out
Take A Time Out London!
Cadbury’s Time Out
Take A Time Out London!

A STUNT TO BRING TO REIGNITE THE BRAND AND ALIGN WITH NEW CAMPAIGN

Objective

Beating the Tuesday blues and escaping the daily grind during the morning commute, Cadbury’s tasked us with bringing new life to a standout activation where bystanders were surprised with a well deserved “time out” treat.

Strategy

We approached the task with stats to bring about a solution to make commutes that bit less stressful. With 70% of Brits revealing they need to take a breather when small moments of stress pile-on to an already busy day, we implemented a pit stop break in high footfall areas.

Campaign

Posted up at Euston and Victoria, offering commuters respite in a branded ‘Time to call out TimeOut’ van at Euston and Victoria station gifting the busy Londoners with a Cadbury’s TimeOut chocolate bar and a cup of tea.

Free drink and snack.

2 high footfall locations and 2 live days
485,000+ Impressions
6 national PR pieces

Insights + Strategy | Creative Concepting | Experience Design | IRL Production | Social Content Creation

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