Carlsberg Battle Bus Carlsberg Battle Bus
What
Promote Carlsberg’s new brew Danish Pilsner during election week and deliver their promise of a “Better Beer for Britain”.
How
Playing on the now infamous Brexit bus with a topical activation during election week, Hyperactive created the Carlsberg election battle bus, which toured iconic high footfall locations and delivered Carlsberg’s new brew recipe to the 3 main party headquarters. To ensure Carlsberg delivered the promise of a “Better Beer for Britain”, we sampled the New Brew at two jampacked transport hubs allowing consumers to try the new brew for themselves. A campaign promise you can believe? Probably.
Results
- 20,000+ cans distributed
- 5m+ OTS
- National consumer media coverage
- Trade media coverage
ADIDAS EMPOWER STATION ADIDAS EMPOWER STATION
KYLIE JENNER COSMETICS LAUNCH KYLIE JENNER COSMETICS LAUNCH
ADIDAS SUPPORT IS EVERYTHING ADIDAS SUPPORT IS EVERYTHING
BBL CLB INTERACTIVE RAVE EXPERIENCE BBL CLB INTERACTIVE RAVE EXPERIENCE
WEEZY HYPERLOCAL LAUNCHES WEEZY HYPERLOCAL LAUNCHES
VODAFONE x PORSCHE FORMULA E VODAFONE x PORSCHE FORMULA E
ADIDAS SUPERSTAR x ASOS ADIDAS SUPERSTAR x ASOS
REEBOK ZIG KINETICA LAUNCH REEBOK ZIG KINETICA LAUNCH
Arghost X LEGO Arghost X LEGO
Thunderhead X Festival of Marketing Thunderhead X Festival of Marketing
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Boots Christmas Showcase 2019 Boots Christmas Showcase 2019
Blutopia Blutopia
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ASICS
London 10k
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London 10k
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Boots x
Glamour Beauty Festival
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Ali-A x Eurostar x Pokemon Go Ali-A x Eurostar x Pokemon Go
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Carlsberg
‘Happy Hour’
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Beats By Dre x
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TAG Heuer
x Premier League
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x Premier League
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