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Carlsberg Battle Bus Carlsberg Battle Bus


Promote Carlsberg’s new brew Danish Pilsner during election week and deliver their promise of a “Better Beer for Britain”.


Playing on the now infamous Brexit bus with a topical activation during election week, Hyperactive created the Carlsberg election battle bus, which toured iconic high footfall locations and delivered Carlsberg’s new brew recipe to the 3 main party headquarters. To ensure Carlsberg delivered the promise of a “Better Beer for Britain”, we sampled the New Brew at two jampacked transport hubs allowing consumers to try the new brew for themselves. A campaign promise you can believe? Probably.


  • 20,000+ cans distributed
  • 5m+ OTS
  • National consumer media coverage
  • Trade media coverage

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