Carlsberg
‘Happy Hour’
Carlsberg
‘Happy Hour’

Influencer Partnership & Social Content

What

Build momentum though social around The Danish Way campaign, which explores why the Danes are the happiest people on the planet.

How

We asked the UK what made them happy. It turns out festivals, flowers, yoga and walks in the countryside make us smile. We asked funnyman Joe Wilkinson to provide his commentary on why these topics give us the feel-good factor, in his inimitable style. The resulting content ran on Carlsberg social channels.

Results

  • 5 social films
  • 250k views
  • 3m impressions among the target audience

The Hype The Hype

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