• About
  • Work
  • Experiences
  • Clients
  • Blog
  • Contact

Carlsberg
‘Happy Hour’
Carlsberg
‘Happy Hour’

Influencer Partnership & Social Content

What

Build momentum though social around The Danish Way campaign, which explores why the Danes are the happiest people on the planet.

How

We asked the UK what made them happy. It turns out festivals, flowers, yoga and walks in the countryside make us smile. We asked funnyman Joe Wilkinson to provide his commentary on why these topics give us the feel-good factor, in his inimitable style. The resulting content ran on Carlsberg social channels.

Results

  • 5 social films
  • 250k views
  • 3m impressions among the target audience

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.