Eurostar
Odyssey Launch Campaign
Eurostar
Odyssey Launch Campaign
Integrated Experiential, Influencer & Social Content
What
Offer leisure travellers more reasons to choose Eurostar.
How
Odyssey – an epic virtual reality journey under the sea, exclusively on Eurostar trains as they cross the Channel. The integrated launch campaign targeted travelling families and included experiential activity sampling the VR content, a quirky launch film that had fun with the underwater theme, and several family influencers invited to create content about their own experiences. Travellers can now pick up headsets at a bespoke Odyssey vending machine at St Pancras.
Results
- 1m views by travellers
- 10k live interactions
- Ongoing sales of VR headsets via a permanent vending machine in departures
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