Eurostar
Odyssey Launch Campaign
Eurostar
Odyssey Launch Campaign
Integrated Experiential, Influencer & Social Content
What
Offer leisure travellers more reasons to choose Eurostar.
How
Odyssey – an epic virtual reality journey under the sea, exclusively on Eurostar trains as they cross the Channel. The integrated launch campaign targeted travelling families and included experiential activity sampling the VR content, a quirky launch film that had fun with the underwater theme, and several family influencers invited to create content about their own experiences. Travellers can now pick up headsets at a bespoke Odyssey vending machine at St Pancras.
Results
- 1m views by travellers
- 10k live interactions
- Ongoing sales of VR headsets via a permanent vending machine in departures
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
