Grey Goose
Season Of Spritz
Grey Goose
Season Of Spritz
A High Profile Product Launch For A Premium Spirit
Objective
Launch Grey Goose’s new Essences range to an aspirational audience.
Strategy
Engage affluent influencers with an unmissable summer launch event, and series of exclusive summer picnics, leveraging a partnership with famed boutique, Annie’s Ibiza.
Campaign
A series of exclusive summer picnics held at Fulham Palace to create Grey Goose’s ‘Season of Spritz’. The fully dressed gardens lay host to an alfresco dining and cocktail experience, offering guests the chance to enjoy the new range of drinks in an immersive Grey Goose garden. The official launch night invited fashion model Daisy Lowe and actress Jaime Winstone to host a night of entertainment. Attendees included fashion designer Annie Doble, BBC Radio 1Xtra DJ Lady Leshurr, house and techno DJ Henri Bergmann, model and daughter of rock royalty Tiger Lily Taylor, fashion model / DJ and musician Lady Mary Charteris, all there to amplify the campaign and promote the upcoming bookable consumer events.
Insights + Strategy | Creative Concepting | Experience Design | IRL Production | Social Content Creation | Talent Collaborations
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