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Guinness World Record Day Guinness World Record Day

Stunt & Social Content

What

Create media attention for a worthy cause on Guinness World Record Day.

How

A world record breaking collaboration with mental health charity, Young Minds and artist Livi Gosling to create the largest ‘black light’ painting. The image measured over 453.22m2, invisible to the naked eye, but glows under ultraviolet lights.

Results

  • 338,047 views of the content
  • Global media coverage
  • A new world record

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.