Argos
House of Fitness
Argos
House of Fitness
Experiential Pop-Up
What
Communicate the diverse range of home fitness products at Argos to encourage home workouts.
How
‘House of Fitness’, a pop-up home workout studio where fitnes-freaks could book sessions run by yoga, HIT and wellbeing influencers, even ‘pet-cersize’: Dog yoga is an actual ‘thing’.
Results
- +1m reach via influencer content
- X10 ROI from PR coverage
- 100% capacity
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