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Argos
House of Fitness
Argos
House of Fitness

Experiential Pop-Up

What

Communicate the diverse range of home fitness products at Argos to encourage home workouts.

How

‘House of Fitness’, a pop-up home workout studio where fitnes-freaks could book sessions run by yoga, HIT and wellbeing influencers, even ‘pet-cersize’: Dog yoga is an actual ‘thing’.

Results

  • +1m reach via influencer content
  • X10 ROI from PR coverage
  • 100% capacity

The Hype The Hype

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