Unless you’re ripped like Joe Wicks or Anthony Joshua, the gym can be an intimidating place. Does anyone really enjoy seeing their sweaty, blotchy, disheveled face in the mirror, while secretly hoping no one else has noticed you panting in the corner? We’ve all been there.
There is a very simple solution to this – the home workout. Argos stock everything you need to work out at home, and our brief was to motivate the public to work out with their dignity in tact, from the living room. The high street institution is the one stop shop for anything from TRX, to Fitbits, yoga mats, to kettle bells, all of which allow you to achieve exactly the same goals, but avoiding the sweaty locker room and unwanted onlookers.
We produced the ‘House of Fitness’ – a pop up home-from-home experience that hosted classes from yoga sessions to HIT, core strength, to a surreal Pet-cercise, because after all, our pets would never judge our ruffled hairstyles. The free sessions were run by influencers such as Kim Hartman, and event a former Mr World, in collaboration with Fitbit, Reebok and USN.
The pop up gained significant social traction via the influencer partnerships, and media coverage from our friends at Hope & Glory included Time Out, Metro, Campaign, The Independent, Evening Standard, All in London, Skint London and House Beautiful.