Hunter
Glastonbury
Hunter
Glastonbury
A Stunt To Generate Brand Love
Objective
Generate direct customer interactions around the festival and remind attendees that Hunter’s are the ultimate festival fashion brand.
Strategy
Based on insight around Glastonbury being famous for its mud, as well as the train journey home, we knew that anyone wearing Hunter’s should feel proud about that decision. We wanted to find a way to heighten that pride and increase brand affinity in the process.
Campaign
The Glastonbury Welly Wash. As muddy festival-goers were heading home at Castle Cary Station, they were offered a welly wash so their Hunter’s would be pristine for the train ride home, allowing them to feel that warm sense of pride that they were wearing the ultimate festival footwear – and keeping the train mud-free to boot!
+10,000 Live Interactions
+500,000 Social Reach
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Irl Production | Social Content Creation
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