A Stunt To Generate Brand Love
Generate direct customer interactions around the festival and remind attendees that Hunter’s are the ultimate festival fashion brand.
Based on insight around Glastonbury being famous for its mud, as well as the train journey home, we knew that anyone wearing Hunter’s should feel proud about that decision. We wanted to find a way to heighten that pride and increase brand affinity in the process.
The Glastonbury Welly Wash. As muddy festival-goers were heading home at Castle Cary Station, they were offered a welly wash so their Hunter’s would be pristine for the train ride home, allowing them to feel that warm sense of pride that they were wearing the ultimate festival footwear – and keeping the train mud-free to boot!