Kylie Cosmetics
Seasonal Launches
Kylie Cosmetics
Seasonal Launches
Designing Brand Worlds For The Most Influential Social Media Star
Objective
Launch Kylie Cosmetics to a Gen Z beauty audience in the UK, driving awareness, hype and, ultimately, sales, particularly targeting the important Christmas gifting window.
Strategy
Kylie’s fans wouldn’t expect anything less than a authentic Kylie experience, so we wanted to invite them into the unique world of a cultural icon. Our seasonal spike activations were designed to provide immersive UGC-friendly Kylie Cosmetics experiences where fans could interact with, try and buy products.
Campaign
Spiking pre-Xmas and in the summer, we traversed the UK bringing a dose of Kylie magic and a healthy splash of pink to beauty fans. The iconic Kylie Christmas Truck toured five cities across the UK, with fans treated to plenty of Instagenic moments – as well as access to previously unavailable products. The summer Glam Park experience, in London’s beauty heartland of Covent Garden, provided he perfect backdrop for influencers to create content and further amplify the brand.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Irl Production | Social Content Creation | Talent Collaborations
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