Kylie Cosmetics
Seasonal Launches
Kylie Cosmetics
Seasonal Launches
Designing Brand Worlds For The Most Influential Social Media Star
Objective
Launch Kylie Cosmetics to a Gen Z beauty audience in the UK, driving awareness, hype and, ultimately, sales, particularly targeting the important Christmas gifting window.
Strategy
Kylie’s fans wouldn’t expect anything less than a authentic Kylie experience, so we wanted to invite them into the unique world of a cultural icon. Our seasonal spike activations were designed to provide immersive UGC-friendly Kylie Cosmetics experiences where fans could interact with, try and buy products.
Campaign
Spiking pre-Xmas and in the summer, we traversed the UK bringing a dose of Kylie magic and a healthy splash of pink to beauty fans. The iconic Kylie Christmas Truck toured five cities across the UK, with fans treated to plenty of Instagenic moments – as well as access to previously unavailable products. The summer Glam Park experience, in London’s beauty heartland of Covent Garden, provided he perfect backdrop for influencers to create content and further amplify the brand.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Irl Production | Social Content Creation | Talent Collaborations
Cosa Nuestra Cafe x Sony Music Cosa Nuestra Cafe x Sony Music
Audible Zen Carriage Audible Zen Carriage
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
