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KYLIE JENNER COSMETICS LAUNCH KYLIE JENNER COSMETICS LAUNCH

What

When Team Kylie asked use to launch her new cosmetic brand on UK shores, we knew instantly that it would require an epic and stunning activation that Kylie fans would be all over…

How

The Kylie Truck tour hit 5 cities across the UK in the run up to Christmas, and offered fans exclusive, playful, and shareable experiences, from lip gloss and candy floss, arcade games and personal consultations.

Results

Over 15k live interactions

More than £20k revenue from product sales

8.2m reach via influencer exposure

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