Kylie Cosmetics
Launch
Kylie Cosmetics
Launch
What
When Team Kylie asked use to launch her new cosmetic brand on UK shores, we knew instantly that it would require an epic and stunning activation that Kylie fans would be all over…
How
The Kylie Truck tour hit 5 cities across the UK in the run up to Christmas, and offered fans exclusive, playful, and shareable experiences, from lip gloss and candy floss, arcade games and personal consultations.
Results
- Over 15k live interactions
- More than £20k revenue from product sales
- 8.2m reach via influencer exposure
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