Maynard Bassetts
Sweet Art Gallery
Maynard Bassetts
Sweet Art Gallery
A Hype Generating Stunt With Product Trial At The Heart
Objective
Introduce the next generation of UK sweet-lovers to the iconic Maynards Bassetts candy portfolio which is full of classics they’ll love.
Strategy
Create a fun, engaging and highly shareable candy experience, rooted in culture, to capture the attention of both consumers and influencers – who would help to amplify the experience, brand and product portfolio.
Campaign
The Sweet Art Gallery was a multi-sensory pop up exhibition, designed to be hyper Instagenic and deliciously sweet!. We used iconic candy to recreate iconic art. Guests could snap, share and even taste the artworks at the same time.
+1,000 Visitors
160 Pieces Of Media Coverage
1 Tonne Of Sweets Sampled
3 Instagram Posts Per Visitor
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Irl Production | Social Content Creation
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