• About
  • Work
  • Services
  • Clients
  • Blog
  • Contact

Maynard Bassetts
Sweet Art Gallery
Maynard Bassetts
Sweet Art Gallery

A Hype Generating Stunt With Product Trial At The Heart

Objective

Introduce the next generation of UK sweet-lovers to the iconic Maynards Bassetts candy portfolio which is full of classics they’ll love.

Strategy

Create a fun, engaging and highly shareable candy experience, rooted in culture, to capture the attention of both consumers and influencers – who would help to amplify the experience, brand and product portfolio.

Campaign

The Sweet Art Gallery was a multi-sensory pop up exhibition, designed to be hyper Instagenic and deliciously sweet!. We used iconic candy to recreate iconic art. Guests could snap, share and even taste the artworks at the same time.

+1,000 Visitors
160 Pieces Of Media Coverage
1 Tonne Of Sweets Sampled
3 Instagram Posts Per Visitor

Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Irl Production | Social Content Creation

Take A Time Out London!

Take A Time Out London! Take A Time Out London!

Most Wanted Wines Summer of Festivals

Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals

Nakheel x Harrods Pop Up

Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up

Grey Goose Season Of Spritz

Grey Goose Season Of Spritz Grey Goose Season Of Spritz

17 Cosmetics Launch Campaign

17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign

Kylie Cosmetics Seasonal Launches

Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches

Most Wanted Wines Cultural Impact

Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact

Boots Gen Z Consumer Strategy

Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy

Adidas Empower Station

Adidas Empower Station Adidas Empower Station

Adidas Support Is Everything

Adidas Support Is Everything Adidas Support Is Everything

BBL CLB Interactive Rave

BBL CLB Interactive Rave BBL CLB Interactive Rave

Weezy Expansion

Weezy Expansion Weezy Expansion

Vodafone Festival Of Speed

Vodafone Festival Of Speed Vodafone Festival Of Speed

Adidas Superstar 50

Adidas Superstar 50 Adidas Superstar 50

Reebok Zig Kinetica

Reebok Zig Kinetica Reebok Zig Kinetica

ASICS Win The Long Run

ASICS Win The Long Run ASICS Win The Long Run

Hunter x Glastonbury

Hunter x Glastonbury Hunter x Glastonbury

Blu Myblu Launch

Blu Myblu Launch Blu Myblu Launch

Beats By Dre x Anthony Joshua

Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua

TAG Heuer x Premier League

TAG Heuer x Premier League TAG Heuer x Premier League

Carlsberg ‘Off The Grid’ Pub

Carlsberg ‘Off The Grid’ Pub Carlsberg ‘Off The Grid’ Pub

The Hype The Hype

Sign up for The Hype, the fortnightly culture drop from Hyperactive HQ.