Most Wanted Wines
Cultural Impact
Most Wanted Wines
Cultural Impact
Building Brand Stories For A Creative Audience
Objective
In 2021, MWW tasked Hyperactive with growing the brand amongst the next generation of wine drinkers by defining its authentic voice in culture.
Strategy
The brand’s mission to challenge the wine sector and the cultural spaces wine typically leans into. From this insight we identified art and music as the cultural touchpoints that would allow the brand to authentically reach their consumers and share their brand story of accessibility and representation.
Campaign
‘The Collective’ brings together a diverse group of artists, each year giving them wine labels as a canvas as a celebration of inclusivity. The result: special edition ranges, sparking conversations around diversity, gender, race and social and environmental issues. Hyperactive also engineered the brand’s presence at four leading London music festivals across two years, with multi-functional festival experiences to offer festival attendees the perfect backdrop to create unique content.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | IRL + URL Production | Social Content Creation | Talent Collaborations | Brand Partnerships | Media Relations
Cosa Nuestra Cafe x Sony Music Cosa Nuestra Cafe x Sony Music
Audible Zen Carriage Audible Zen Carriage
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
