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Most Wanted Wines
British Summer Time Festival
Most Wanted Wines
British Summer Time Festival

Objective

For the second year running, Most Wanted Wines were the official wine partner of British Summer Time Festival. Hyperactive were tasked with bringing the playful brand to life and creating a buzz amongst festival attendees and relaying the collaboration to non-attendees.

Strategy

Building on the brand’s deep connections with the contemporary art scene, we set out to create a live art installation that captured the joy and vibrancy of the brand, and that would naturally generate colourful content creation.

Campaign

A bespoke can bar offered festival goers Most Wanted’s sublime canned wine, while enhancing their experience with a playful space to create UGC and a branded memento from the event. Influencers were invited to create content from the space and the unique content filled feeds across 10 events during June and July while establishing Most Wanted as the drink of choice.

Insights + Strategy | Creative Concepting | Experience Design | IRL Production | Social Content Creation

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