Most Wanted Wines
British Summer Time Festival
Most Wanted Wines
British Summer Time Festival
Objective
For the second year running, Most Wanted Wines were the official wine partner of British Summer Time Festival. Hyperactive were tasked with bringing the playful brand to life and creating a buzz amongst festival attendees and relaying the collaboration to non-attendees.
Strategy
Building on the brand’s deep connections with the contemporary art scene, we set out to create a live art installation that captured the joy and vibrancy of the brand, and that would naturally generate colourful content creation.
Campaign
A bespoke can bar offered festival goers Most Wanted’s sublime canned wine, while enhancing their experience with a playful space to create UGC and a branded memento from the event. Influencers were invited to create content from the space and the unique content filled feeds across 10 events during June and July while establishing Most Wanted as the drink of choice.
Insights + Strategy | Creative Concepting | Experience Design | IRL Production | Social Content Creation
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
