Nakheel
Harrods Pop Up
Nakheel
Harrods Pop Up
An immersive + multi-sensory experience
Objective
Hyperactive was tasked with inspiring affluent audiences to consider investment opportunities with Dubai’s most reputable property Developer, Nakheel, introducing their diverse portfolio of cutting-edge, waterside developments.
Strategy
We created a summer-long partnership with Harrods, installing a high-end and immersive experience that was fitting for its setting, and enabling Nakheel to show up as a luxury lifestyle brand rather than a traditional property company.
Campaign
Our concept ‘A Luxury State of Mind’ was a multi-sensory, ASMR-inspired artistic installation that drew inspiration from the feeling of whiling away the hours, in the shade of the sun. The space was designed to recreate the sense of relaxation in warmer climates, alluding to the lifestyle that comes with a Nakheel investment.
Insights + Strategy | Creative Concepting | Experience Design | IRL Production | Social Content Creation
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