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Nakheel
Harrods Pop Up
Nakheel
Harrods Pop Up

An immersive + multi-sensory experience

Objective

Hyperactive was tasked with inspiring affluent audiences to consider investment opportunities with Dubai’s most reputable property Developer, Nakheel, introducing their diverse portfolio of cutting-edge, waterside developments.

Strategy

We created a summer-long partnership with Harrods, installing a high-end and immersive experience that was fitting for its setting, and  enabling Nakheel to show up as a luxury lifestyle brand rather than a traditional property company.

Campaign

Our concept ‘A Luxury State of Mind’ was a multi-sensory, ASMR-inspired artistic installation that drew inspiration from the feeling of whiling away the hours, in the shade of the sun. The space was designed to recreate the sense of relaxation in warmer climates, alluding to the lifestyle that comes with a Nakheel investment.

30 Live Days
72K Impressions
1000s of new data captured
Over 150 hot leads
Media + Influencer attended
Supporting PR + social campaign

Insights + Strategy | Creative Concepting | Experience Design | IRL Production | Social Content Creation

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