Ali-A
x Eurostar x Pokemon Go
Ali-A
x Eurostar x Pokemon Go
Social & Influencer Campaign
What
Launch Snap: a new discount ticket platform aimed at 18-25 year olds.
How
A collaboration with a gaming don, Ali-A. Ali asked his social followers to direct him to Pokémon hot-spots in Paris. He posted a film detailing his journey to find the illusive Abra and the cheeky Charmander against the backdrop of the French capital city.
Results
- Over 2m organic views
- 1m paid views
- Significant revenue
- Super-low CPV
- Eurostar’s strongest performing social content to date
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