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Ali-A x Eurostar x Pokemon Go Ali-A x Eurostar x Pokemon Go

Social & Influencer Campaign

What

Launch Snap: a new discount ticket platform aimed at 18-25 year olds.

How

A collaboration with a gaming don, Ali-A. Ali asked his social followers to direct him to Pokémon hot-spots in Paris. He posted a film detailing his journey to find the illusive Abra and the cheeky Charmander against the backdrop of the French capital city.

Results

  • Over 2m organic views
  • 1m paid views
  • Significant revenue
  • Super-low CPV
  • Eurostar’s strongest performing social content to date

The Hype The Hype

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