Reebok
Zig Kinetica
Reebok
Zig Kinetica
Creating A New Fashion Icon
Objective
Launch the Zig Kinetica in a burst of hype, establishing the silhouette as a new cultural icon and drive sales via retail partner ASOS.
Strategy
The Zig Kinetica helps you amplify your energy. We knew we had to communicate the intrinsic energy of the shoe with a campaign rooted in the energy of London street culture.
Campaign
The integrated campaign focused on the theme of ‘Energy Amplified’ and tapped into the source of London’s creative energy. A 24-hour livestreamed launch event in collaboration with underground music platform Balamii Radio saw performances by some of the finest emerging energy makers in London: Novelist, Virgil Hawkins and Scuti, plus DJ sets from BBZ + Pxssy Palace as well as interactive energy installations.
250 Attendees
75 Influencers
+230 Talent Posts
+500k Reach
+180k Impressions
20k Content Streams
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Irl Production | Social Content Creation | Talent Collaborations | Brand Partnerships | Media Relations
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
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