REEBOK ZIG KINETICA LAUNCH REEBOK ZIG KINETICA LAUNCH
Reebok’s new Zig Kinetica sneaker is a statement lifestyle shoe, designed to offer energy return via its unique sole design. Our task was to launch it in a blaze of hype to drive sales with ASOS at launch.
An iconic shoe needs an iconic launch and we built an integrated campaign around the theme of ‘Energy Amplified’. We started by tapping into the source of London’s creative energy by collaborating with underground music platform Balamii. Together we curated a 24 hour, live streamed launch event, with performances from the finest emerging energy makers in the City, including Novelist, Virgil Hawkins and Scuti, plus DJ sets from BBZ + Pxssy Palace as well as interactive energy installations.
- +500k campaign OTS
- +180k campaign impressions
- 20k content streams on Balamii channels
- +130 talent social posts