• About
  • Work
  • Experiences
  • Clients
  • Blog
  • Contact

REEBOK ZIG KINETICA LAUNCH REEBOK ZIG KINETICA LAUNCH

What

Reebok’s new Zig Kinetica sneaker is a statement lifestyle shoe, designed to offer energy return via its unique sole design. Our task was to launch it in a blaze of hype to drive sales with ASOS at launch.

How

An iconic shoe needs an iconic launch and we built an integrated campaign around the theme of ‘Energy Amplified’. We started by tapping into the source of London’s creative energy by collaborating with underground music platform Balamii. Together we curated a 24 hour, live streamed launch event, with performances from the finest emerging energy makers  in the City, including Novelist, Virgil Hawkins and Scuti, plus DJ sets from BBZ + Pxssy Palace as well as interactive energy installations.

Results

  • +500k campaign OTS
  • +180k campaign impressions
  • 20k content streams on Balamii channels
  • +130 talent social posts

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.