Global Watch Launch Campaign.

Experiential Stunt Tag Heuer x Manchester United.


Hyperactive collaborated with Pitch Marketing to launch the hottest new timepiece on the planet, well, that is as long as you’re a Man U fan.

As an extension of Tag Heuer’s partnership with Manchester United, the luxury Swiss watch brand has released a special edition Carrera watch. The watch was revealed in front of players, fans and global media at Old Trafford.

To bring to life Tag’s campaign ‘Don’t Crack Under Pressure’ we worked with ESA Icon to install their Maestro training game, challenging players to test their passing reflexes against the clock. United legends Zlatan Ibrahimovic, Wayne Rooney, Ander Herrara and David De Gea all got involved under the watchful eye of Jose Mourinho, and the players’ competitive streak was clearly visible. However when Zlatan plays, there is only ever one winner…