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TAG Heuer x
Manchester United
TAG Heuer x
Manchester United

Experiential Marketing Campaign


A stunt to launch a limited edition Manchester United branded Tag Heuer timepiece.


The launch brought to life Tag Heuer’s campaign ‘Don’t Crack Under Pressure’ with an activation that challenged players to test their passing reflexes against the clock.


  • National media coverage
  • United legends Zlatan Ibrahimovic, Wayne Rooney, Ander Herrera and David De Gea all got involved under the watchful eye of Jose Mourinho, and the players’ competitive streak was clearly visible

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