Experiential Influencer Marketing Campaign

Tag Heuer The Pressure Test

This season Tag Heuer has been revealed as the official timing partner of the Premier League. Hyperactive worked alongside Pitch PR to produce a consumer activation that would in turn drive social content and media coverage. The Pressure Test allowed visitors to test their Premier League knowledge to win tickets for a game of their choice. The concept drew on the brand campaign: #DontCrackUnderPressure featured appearances from football legends and the Premier League trophy itself, while visitors posted images of themselves with the redesigned and connected substitute board.