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TAG Heuer
x Premier League
TAG Heuer
x Premier League

Experiential & Partnership Activation


Activate TAG Heuer’s partnership with the Premier League by engaging football fans across the UK.


In line with the brand campaign #DontCrackUnderPressure we created The Pressure Test, an intense experience that challenged fans’ football knowledge in order to win Premier League tickets. The experience continues to run into 3 seasons and has featured in malls, in stores and at VIP events where football legends have been put under the spotlight, generating social content and PR.


  • 30 events
  • 250k players
  • 4m OTS
  • Drove awareness of the partnership from 0% to over 70% among fans

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.