TAG Heuer
x Premier League
TAG Heuer
x Premier League
Experiential & Partnership Activation
What
Activate TAG Heuer’s partnership with the Premier League by engaging football fans across the UK.
How
In line with the brand campaign #DontCrackUnderPressure we created The Pressure Test, an intense experience that challenged fans’ football knowledge in order to win Premier League tickets. The experience continues to run into 3 seasons and has featured in malls, in stores and at VIP events where football legends have been put under the spotlight, generating social content and PR.
Results
- 30 events
- 250k players
- 4m OTS
- Drove awareness of the partnership from 0% to over 70% among fans
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ASICS
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