TAG Heuer
x Premier League
TAG Heuer
x Premier League
Experiential & Partnership Activation
What
Activate TAG Heuer’s partnership with the Premier League by engaging football fans across the UK.
How
In line with the brand campaign #DontCrackUnderPressure we created The Pressure Test, an intense experience that challenged fans’ football knowledge in order to win Premier League tickets. The experience continues to run into 3 seasons and has featured in malls, in stores and at VIP events where football legends have been put under the spotlight, generating social content and PR.
Results
- 30 events
- 250k players
- 4m OTS
- Drove awareness of the partnership from 0% to over 70% among fans
Carlsberg Battle Bus Carlsberg Battle Bus
Thunderhead X Festival of Marketing Thunderhead X Festival of Marketing
Boot’s Glamour Festival Manchester Boot’s Glamour Festival Manchester
Boots Christmas Showcase 2019 Boots Christmas Showcase 2019
Blutopia Blutopia
![ASICS [break]London 10k](https://wearehyperactive.com/app/uploads/2019/09/JUL_VS-2715-700x458.jpg)
ASICS
London 10k
ASICS
London 10k
![ASICS [break]Marathon Activation](https://wearehyperactive.com/app/uploads/2019/04/IMG_0082-1-700x458.jpg)
ASICS
Marathon Activation
ASICS
Marathon Activation
![Boots x [break]Glamour Beauty Festival](https://wearehyperactive.com/app/uploads/2019/04/Boots-GBF-2019_2996-700x458.jpg)
Boots x
Glamour Beauty Festival
Boots x
Glamour Beauty Festival
Ali-A x Eurostar x Pokemon Go Ali-A x Eurostar x Pokemon Go
![TAG Heuer x [break]Manchester United](https://wearehyperactive.com/app/uploads/2019/04/TAG_Manchester_Thumbnail-700x458.jpg)
TAG Heuer x
Manchester United
TAG Heuer x
Manchester United
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Chelsea FC
Partners Summit
Chelsea FC
Partners Summit
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Eurostar
Odyssey Launch Campaign
Eurostar
Odyssey Launch Campaign
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nPower
bluegogreen
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bluegogreen
Guinness World Record Day Guinness World Record Day
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Guinness World Record
Amazing Animals Book Launch
Guinness World Record
Amazing Animals Book Launch
![Eurostar [break]Christmas Campaign](https://wearehyperactive.com/app/uploads/2019/04/Eurostar_Xmas_Activation_Image1-700x458.jpg)
Eurostar
Christmas Campaign
Eurostar
Christmas Campaign
![Carlsberg [break]‘Happy Hour’](https://wearehyperactive.com/app/uploads/2019/04/Carlsberg_Happy_Hour_Hero-700x458.jpg)
Carlsberg
‘Happy Hour’
Carlsberg
‘Happy Hour’
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Boots
Vitamin D Campaign
Boots
Vitamin D Campaign
![Hunter x [break]Glastonbury](https://wearehyperactive.com/app/uploads/2019/04/Hunter_Thumbnail-and-hero--700x458.jpg)
Hunter x
Glastonbury
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Glastonbury
Myblu Launch Myblu Launch
Toniebox Launch Campaign Toniebox Launch Campaign
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Argos
House of Fitness
Argos
House of Fitness
![Boots [break]Christmas Showcase](https://wearehyperactive.com/app/uploads/2019/04/Boot_Xmas_Image8-700x458.jpg)
Boots
Christmas Showcase
Boots
Christmas Showcase
![Beats By Dre x [break]Anthony Joshua](https://wearehyperactive.com/app/uploads/2019/04/Beats_Hero-700x458.jpeg)
Beats By Dre x
Anthony Joshua
Beats By Dre x
Anthony Joshua
![Eurostar [break]Pepper the AI Robot](https://wearehyperactive.com/app/uploads/2019/04/Eurostar_Pepper_Hero-700x458.jpg)
Eurostar
Pepper the AI Robot
Eurostar
Pepper the AI Robot
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Maynard Bassetts
Sweet Art Gallery
Maynard Bassetts
Sweet Art Gallery
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