Vodafone
Festival Of Speed
Vodafone
Festival Of Speed
A Partnership To Showcase The Speed Of 5G
Objective
Demonstrate the power of Vodafone’s superfast 5G to the Goodwood Festival of Speed audience.
Strategy
Vodafone’s strategic partnership with the Porsche Formula E team gave us an authentic platform for connected creativity. Leveraging the partnership, we created a space that allowed for hyper-immersive brand and partner experiences.
Campaign
We created an open air activation space where visitors could get to grips with 5G. The centrepiece was the world’s first multi-participation AR racing game, powered by Vodafone’s connected technology. Fans could experience the speed of Formula E in a driving simulator, plus could have their photo taken with their favourite Formula E drivers, in virtual form.
4 Days
+250,000 Attendees
Covid Pilot Event
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Irl Production | Brand Partnerships
Cosa Nuestra Cafe x Sony Music Cosa Nuestra Cafe x Sony Music
Audible Zen Carriage Audible Zen Carriage
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
Adidas Support Is Everything Adidas Support Is Everything
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
