VODAFONE x PORSCHE FORMULA E VODAFONE x PORSCHE FORMULA E
Vodafone tasked Hyperactive to showcase their strategic partnership with the Porsche Formula E team, with a superfast 5G powered experience at the Goodwood festival of speed 2021.
With COVID suitability in mind, we created an open air activation space where visitors could get to grips with 5G. The centrepiece was the world’s first multi-participation AR racing game, powered by Vodafone’s connected technology. Fans could experience the speed of Formula E in a driving simulator, plus could have their photo taken with their favourite Formula E drivers, in virtual form.
4 day event
Over 250,000 attendees across the weekend
One of the first Government COVID pilot events