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VODAFONE x PORSCHE FORMULA E VODAFONE x PORSCHE FORMULA E

What

Vodafone tasked Hyperactive to showcase their strategic partnership with the Porsche Formula E team, with a superfast 5G powered experience at the Goodwood festival of speed 2021.

How

With COVID suitability in mind, we created an open air activation space where visitors could get to grips with 5G. The centrepiece was the world’s first multi-participation AR racing game, powered by Vodafone’s connected technology. Fans could experience the speed of Formula E in a driving simulator, plus could have their photo taken with their favourite Formula E drivers, in virtual form. 

Results

4 day event 

Over 250,000 attendees across the weekend

One of the first Government COVID pilot events

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