Vodafone
Festival Of Speed
Vodafone
Festival Of Speed
A Partnership To Showcase The Speed Of 5G
Objective
Demonstrate the power of Vodafone’s superfast 5G to the Goodwood Festival of Speed audience.
Strategy
Vodafone’s strategic partnership with the Porsche Formula E team gave us an authentic platform for connected creativity. Leveraging the partnership, we created a space that allowed for hyper-immersive brand and partner experiences.
Campaign
We created an open air activation space where visitors could get to grips with 5G. The centrepiece was the world’s first multi-participation AR racing game, powered by Vodafone’s connected technology. Fans could experience the speed of Formula E in a driving simulator, plus could have their photo taken with their favourite Formula E drivers, in virtual form.
4 Days
+250,000 Attendees
Covid Pilot Event
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Irl Production | Brand Partnerships
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