WEEZY HYPERLOCAL LAUNCHES WEEZY HYPERLOCAL LAUNCHES
What
Weezy are an exciting tech brand with mega ambitious expansion plans for their 15 minute hyper-local grocery delivery app, and briefed Hyperactive to turbo-charge their roll out across new locations across the UK.
How
Hyperactive developed a series of playful activations to connect with communities in new launch locations. Being seen as locally relevant was key to the engagement strategy, and experiences were designed to integrate the brand into cultural moments; From tapping into the national frenzy during the Euros, to offering emergency picnic supplies to revellers on hot summer days, to refuelling local cyclists and entertaining high street shoppers with a DJ-on-a-bike, while providing an informative overview of the delivery service.
Results
32 activations across 9 weeks
80,000 interactions
Exceeded target app downloads by 12%
ADIDAS EMPOWER STATION ADIDAS EMPOWER STATION
KYLIE JENNER COSMETICS LAUNCH KYLIE JENNER COSMETICS LAUNCH
ADIDAS SUPPORT IS EVERYTHING ADIDAS SUPPORT IS EVERYTHING
BBL CLB INTERACTIVE RAVE EXPERIENCE BBL CLB INTERACTIVE RAVE EXPERIENCE
VODAFONE x PORSCHE FORMULA E VODAFONE x PORSCHE FORMULA E
ADIDAS SUPERSTAR x ASOS ADIDAS SUPERSTAR x ASOS
REEBOK ZIG KINETICA LAUNCH REEBOK ZIG KINETICA LAUNCH
Arghost X LEGO Arghost X LEGO
Carlsberg Battle Bus Carlsberg Battle Bus
Thunderhead X Festival of Marketing Thunderhead X Festival of Marketing
Boots Glamour Festival Manchester Boots Glamour Festival Manchester
Boots Christmas Showcase 2019 Boots Christmas Showcase 2019
Blutopia Blutopia
![ASICS [break]London 10k](https://wearehyperactive.com/app/uploads/2019/09/JUL_VS-2715-700x458.jpg)
ASICS
London 10k
ASICS
London 10k
![ASICS [break]Marathon Activation](https://wearehyperactive.com/app/uploads/2019/04/IMG_0082-1-700x458.jpg)
ASICS
Marathon Activation
ASICS
Marathon Activation
![Boots x [break]Glamour Beauty Festival](https://wearehyperactive.com/app/uploads/2019/04/Boots-GBF-2019_2996-700x458.jpg)
Boots x
Glamour Beauty Festival
Boots x
Glamour Beauty Festival
Ali-A x Eurostar x Pokemon Go Ali-A x Eurostar x Pokemon Go
![TAG Heuer x [break]Manchester United](https://wearehyperactive.com/app/uploads/2019/04/TAG_Manchester_Thumbnail-700x458.jpg)
TAG Heuer x
Manchester United
TAG Heuer x
Manchester United
![Chelsea FC [break]Partners Summit](https://wearehyperactive.com/app/uploads/2019/04/Chelsea_Thumbnail-new-700x458.jpg)
Chelsea FC
Partners Summit
Chelsea FC
Partners Summit
![Eurostar [break]Odyssey Launch Campaign](https://wearehyperactive.com/app/uploads/2019/04/Odyssey_VR_Image1-700x458.jpg)
Eurostar
Odyssey Launch Campaign
Eurostar
Odyssey Launch Campaign
![nPower [break]bluegogreen](https://wearehyperactive.com/app/uploads/2019/04/Blue-go-green-hero--700x458.jpg)
nPower
bluegogreen
nPower
bluegogreen
Guinness World Record Day Guinness World Record Day
![Guinness World Record [break]Amazing Animals Book Launch](https://wearehyperactive.com/app/uploads/2019/04/Fluffytorium_Hero-700x458.jpg)
Guinness World Record
Amazing Animals Book Launch
Guinness World Record
Amazing Animals Book Launch
![Eurostar [break]Christmas Campaign](https://wearehyperactive.com/app/uploads/2019/04/Eurostar_Xmas_Activation_Image1-700x458.jpg)
Eurostar
Christmas Campaign
Eurostar
Christmas Campaign
![Carlsberg [break]‘Happy Hour’](https://wearehyperactive.com/app/uploads/2019/04/Carlsberg_Happy_Hour_Hero-700x458.jpg)
Carlsberg
‘Happy Hour’
Carlsberg
‘Happy Hour’
![Boots [break]Vitamin D Campaign](https://wearehyperactive.com/app/uploads/2019/04/Boots_VitiminD_Thumbnail-new-700x458.jpg)
Boots
Vitamin D Campaign
Boots
Vitamin D Campaign
![Hunter x [break]Glastonbury](https://wearehyperactive.com/app/uploads/2019/04/Hunter_Thumbnail-and-hero--700x458.jpg)
Hunter x
Glastonbury
Hunter x
Glastonbury
Myblu Launch Myblu Launch
Toniebox Launch Campaign Toniebox Launch Campaign
![Argos [break]House of Fitness](https://wearehyperactive.com/app/uploads/2019/04/Argos_HOF_Thumbnail-and-hero-700x458.jpg)
Argos
House of Fitness
Argos
House of Fitness
![Boots [break]Christmas Showcase](https://wearehyperactive.com/app/uploads/2019/04/Boot_Xmas_Image8-700x458.jpg)
Boots
Christmas Showcase
Boots
Christmas Showcase
![Beats By Dre x [break]Anthony Joshua](https://wearehyperactive.com/app/uploads/2019/04/Beats_Hero-700x458.jpeg)
Beats By Dre x
Anthony Joshua
Beats By Dre x
Anthony Joshua
![TAG Heuer [break]x Premier League](https://wearehyperactive.com/app/uploads/2019/04/TAG_PT_Hero-700x458.jpg)
TAG Heuer
x Premier League
TAG Heuer
x Premier League
![Eurostar [break]Pepper the AI Robot](https://wearehyperactive.com/app/uploads/2019/04/Eurostar_Pepper_Hero-700x458.jpg)
Eurostar
Pepper the AI Robot
Eurostar
Pepper the AI Robot
![Maynard Bassetts [break]Sweet Art Gallery](https://wearehyperactive.com/app/uploads/2019/04/Bassetts_Thumbnail-700x458.jpg)
Maynard Bassetts
Sweet Art Gallery
Maynard Bassetts
Sweet Art Gallery
![The Carlsberg [break]‘Off The Grid’ Pub](https://wearehyperactive.com/app/uploads/2019/03/The_Carlsberg_Cabin_Hero-700x458.jpg)