WEEZY HYPERLOCAL LAUNCHES WEEZY HYPERLOCAL LAUNCHES
Weezy are an exciting tech brand with mega ambitious expansion plans for their 15 minute hyper-local grocery delivery app, and briefed Hyperactive to turbo-charge their roll out across new locations across the UK.
Hyperactive developed a series of playful activations to connect with communities in new launch locations. Being seen as locally relevant was key to the engagement strategy, and experiences were designed to integrate the brand into cultural moments; From tapping into the national frenzy during the Euros, to offering emergency picnic supplies to revellers on hot summer days, to refuelling local cyclists and entertaining high street shoppers with a DJ-on-a-bike, while providing an informative overview of the delivery service.
32 activations across 9 weeks
Exceeded target app downloads by 12%