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Weezy
Expansion
Weezy
Expansion

A Consumer Centric + Hyperlocal Acquisition Campaign For A New Tech Brand

Objective

Help turbocharge Weezy’s ambitious expansion plans at key new locations across the UK and make it the go-to speedy grocery brand of choice amongst next gen consumers in a fiercely competitive sector.

Strategy

Being seen as locally relevant was key to our engagement strategy so we wanted to connect with these hyperlocal audiences around cultural moments with playful activations that gave consumers something they wanted or needed, building brand equity and making people smile!

Campaign

A fast, reactive and engaging campaign targeting communities with an array of activations engineered to encourage app downloads. From delivering picnic essentials to local parks on hot summer days, ice creams to football fans pre-match, and protein bars to cyclists on their commute, every interaction was meaningful and relevant and played an important role in the brand’s rapid expansion strategy.

32 Activations In Nine Weeks
16 Postcodes
80,000 Interactions
+12% Target Downloads
17% Conversion Rate
85% Redemption Rate

Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | Irl Production | Social Content Creation

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