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HyperLabs HyperLabs

HyperLabs runs in tandem with the agency with the sole aim of incubating IP in the cultural and lifestyle space. With a track record of launching globally renowned content and event formats, the Hyperlanbs team develop commercial opportunities including stand alone event concepts and associated technologies plus shared IP formats in collaboration with our brand, talen and rights holder partners.

Hybrid Experiences

  • Live streamed events
  • Virtual events
  • Immersive Digital Sampling
  • Interactive Product Launches
  • Online Masterclasses
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Live Experiences

  • Contactless Stunts
  • Drive Thru Experiences
  • Socially Distanced Pop Ups
  • Immersive Events
  • Media & Influencer Experiences
  • Product Launches
  • Retail Activations
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  • Content Strategy
  • Social Campaigns
  • Video Production
  • Augmented & Mixed Reality
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Cultural Collaborations

  • Partnership Strategy
  • Influencer & Talent Partnerships
  • Contract Negotiation
  • Activation
  • Partnership Management
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6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.