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The Hype #001 The Hype #001

Welcome to The Hype. Our fortnightly agency insights into culture, events, partnerships and experiential activations worth checking out.

Relax. This is not an image of extra-terrestrials invading. This is one of a number of extraordinary sculptures that are currently being exhibited in Regents Park as part of the Frieze Sculpture Garden. Definitely worth checking out as its running all summer.

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Hold tight the rave crew. The Saatchi Gallery is hosting ‘Sweet Harmony’ – an immersive exhibition of the history of UK club culture, curated by those who experienced it and are lucky enough to remember it.

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With festival season is in full swing, if you happened to be at Lovebox, TRNSMT or Kendall Calling, you’ll have noticed Blutopia, an oasis of flavour for vapers. Inspired by a low-rise Cali motel, each of the rooms is designed as an intense flavour experience. Produced by Team Hyperactive.

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