The Hype #001 The Hype #001
Welcome to The Hype. Our fortnightly agency insights into culture, events, partnerships and experiential activations worth checking out.
Relax. This is not an image of extra-terrestrials invading. This is one of a number of extraordinary sculptures that are currently being exhibited in Regents Park as part of the Frieze Sculpture Garden. Definitely worth checking out as its running all summer. More here
Hold tight the rave crew. The Saatchi Gallery is hosting ‘Sweet Harmony’ – an immersive exhibition of the history of UK club culture, curated by those who experienced it and are lucky enough to remember it. More here
With festival season is in full swing, if you happened to be at Lovebox, TRNSMT or Kendall Calling, you’ll have noticed Blutopia, an oasis of flavour for vapers. Inspired by a low-rise Cali motel, each of the rooms is designed as an intense flavour experience. Produced by Team Hyperactive. More here.
