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The Hype on Lockdown #002 The Hype on Lockdown #002

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

Gary Card, one of London’s best known set designers and illustrators, will be taking over Phillips‘ London Gallery with a private selling exhibition titled “HYSTERICAL.”– the theme is clearly “glorious acid trip”, and we’re loving it.

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The annual Red Bull Music Festival is assembling 100 of the hottest underground artists and taking over 16 events across four weeks. The brand continue to embed themselves firmly in youth and sub culture. One of the highlights will undoubtedly be their Sound System at Notting Hill Carnival.

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This week Nike launches a new subscription service for sneakers. Is the ever pioneering brand about to completely flip the consumer model in Spotify/Netflix style? Time will tell as the service is currently only in US and for kids.

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Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.