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The Hype on Lockdown #017 The Hype on Lockdown #017

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

Following the brutal and tragic murder of George Floyd, Dallas-based artist Jammie Holmes found a new way to immortalise Floyd’s cries for help: sending them across the skies of five major cities. These iconic images have been widely circulated via social media, the artist describing the use of the sky as his canvas as being in ‘contrast to the noise of digital media’

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The Hype loves this inspired initiative from Vans who are stepping up to support communities feeling the pinch of covid-closures. Businesses from skate shops, bars and restaurants are invited to customise a pair of Vans and use the brand’s e-commerce platform to sell them. As the ‘designer’ the enterprise receives a share of sales revenues. Genius.

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Lockdown has seen consumer expectations evolve as they look to brands to provide both guidance and entertainment. At the same time many cultural institutions are on the brink of collapse and in need of a lifeline. Hyperactive founder, Andrew Casher shares his opinion with Campaign on why the climate is ripe for brands to play a critical role in this new cultural landscape.

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Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.