The Hype #047 The Hype #047
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
![Elton-John-x-Vodafone-AR-Performance_3-phone-550×367](https://wearehyperactive.com/app/uploads/2022/06/Elton-John-x-Vodafone-AR-Performance_3-phone-550x367-1.jpeg)
To pay tribute to the incredible efforts of the NHS and frontline workers during the pandemic, Vodafone and Elton John delivered a unique augmented reality show at BST Hyde Park.
![Gucci Sofa](https://wearehyperactive.com/app/uploads/2022/06/Gucci-Sofa-700x458.jpg)
Italian fashion giant, Gucci, has unveiled a new collection of clothes and accessories for our favourite four-legged friends. You can grab your cat or dog a ‘Geometric G pet bed’ for a measly £5,710 now!
![Gay Pride](https://wearehyperactive.com/app/uploads/2022/06/Gay-Pride-1.jpg)
To mark 50 years of UK Pride, Royal Mail has launched a series of eight colourful stamps that depict the first ever ‘Gay Pride’ march through the streets of London in 1972.
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