The Hype #082 The Hype #082
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
Hermès has unveiled a bold, high-concept immersive experience in NYC — a beautifully designed journey through the brand’s heritage, offering luxury escapism for audiences who might never step into a Hermès store.
Glastonbury hype is peaking — cryptic billboards greeted early arrivals at Castle Cary, teasing a secret set. Get ready for a weekend of pure FOMO.
In our last drop, we teased the pop-up for reggaeton icon Rauw Alejandro — and it did not disappoint. 🔥 Catch the highlights from our hot + spicy slice of Puerto Rico in LDN with Sony Music.
Sign up to get The Hype here
