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adidas Empower Station adidas Empower Station

Store launch campaign

2 years ago


We’re counting down the minutes until we launch the new adidas store at the iconic Battersea Power Station on Friday. The store will act as a hub for the south London community, inspiring the benefits of fitness on launch weekend and beyond. We have developed a hybrid concept called ‘The Empower Station’ which invites iconic Paralympian, Olympian and world champion athletes, as well as community influencers to share insights and tips in a series of participatory events, content and challenges. The concept creates a legacy resource to empower the community through the power of sport. There’s some epic names in the mix, from the Brownlee Brothers, Lauren Steadman, Max Whitlock, Lauren Rowles and a few more surprises. Book your spot here

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