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adidas Empower Station adidas Empower Station

Store launch campaign

11 months ago


We’re counting down the minutes until we launch the new adidas store at the iconic Battersea Power Station on Friday. The store will act as a hub for the south London community, inspiring the benefits of fitness on launch weekend and beyond. We have developed a hybrid concept called ‘The Empower Station’ which invites iconic Paralympian, Olympian and world champion athletes, as well as community influencers to share insights and tips in a series of participatory events, content and challenges. The concept creates a legacy resource to empower the community through the power of sport. There’s some epic names in the mix, from the Brownlee Brothers, Lauren Steadman, Max Whitlock, Lauren Rowles and a few more surprises. Book your spot here

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